The Story Behind Frané
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Frané Consulting started in the fall of 2025, in between case studies and late-night projects in my Master of Marketing program. I was watching AI and new tech completely rewrite the marketing playbook—but the brands I loved weren’t being set up to win. New businesses didn’t have the tools. Established ones didn’t know how to use them. And beauty and wellness brands, especially, were getting left behind.
I’ve always lived in those worlds. As a kid they called me “Hollywood” because I loved all things beauty (and still do). As an adult, I’m a pilates princess who takes wellness seriously. So when I saw the gap—brands struggling to reach new audiences in a world changed by AI—I knew this was where my work belonged.
Frané is where that passion becomes strategy: helping beauty and wellness brands show up smarter, speak to culture-rich audiences, and turn future-forward marketing into real results.
Kelsey Barnes
Founder, Strategist
Kelsey Barnes is the founder of Frané Consulting, a culture-led, AI-aware marketing studio for beauty and wellness brands. She earned her B.A. in Political Science and English, with a Business minor, from Vanderbilt University in three years and is currently pursuing her Master of Marketing at Vanderbilt’s Owen Graduate School of Management. Kelsey has built experience in brand, people, and strategy through her work as a Human Resources Manager Intern at Procter & Gamble, where she’s supported some of the world’s most recognizable consumer brands. Blending that corporate experience with a lifelong love of beauty and a deep commitment to wellness (self-proclaimed pilates princess included), she helps founders and teams translate culture, community, and data into campaigns and customer journeys that actually convert.
