Design for the feed. Optimize for checkout.
Explore our services for beauty and wellness brands ready to turn scrolls → sales.
Our services.
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Brand & Positioning
Turn your idea into a clear, compelling brand.
We define your niche, ideal customer, and core brand story so you know exactly who you’re talking to and why they should care. This can include brand positioning, audience profiles, offers, and messaging pillars tailored to beauty and wellness. -
Website & Landing Pages
Give your brand a home that’s built to convert.
We design shoppable websites and landing pages that feel on-brand and make it easy to buy. Think clean layouts, clear flows, mobile-first design, and pages optimized for launches, services, or signature products. -
Social Media & Content Strategy
Make your brand impossible to scroll past.
We create culture-led content strategies for Instagram, TikTok, and beyond: content pillars, posting cadence, creator/UGC ideas, and campaign concepts that keep you consistent, on-trend, and aligned with your audience. -
Performance & Retention
Turn first-time buyers into loyal regulars.
We help you set up the behind-the-scenes systems: email and SMS flows, basic A/B testing, offer strategy, and simple reporting so you can see what’s working and keep improving over time.
Frequently Asked Questions
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Frané is built for beauty and wellness brands, boutique fitness studios, and lifestyle businesses that want culture-led, conversion-minded marketing. I also partner with select service-based and B2B brands when there’s a strong brand story and clear growth goals.
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My core services are:
Social Media & Content Strategy
Brand & Positioning + Creative Direction
Website & Landing Page Design
Performance & Retention systems (email/SMS, basic A/B testing, funnels)
Projects are tailored, but everything starts from those four pillars.
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Strategy comes first, always. Depending on scope, I can also support implementation—things like content calendars, creative direction for shoots, landing page builds, and email flows. If you already have an internal team, I’m happy to create the roadmap and coach your team through execution.
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Most projects follow my Diagnose → Design → Deploy → Optimize framework:
Diagnose: Audit your brand, audience, and funnel
Design: Build a tailored content + conversion strategy
Deploy: Roll it out across your priority channels
Optimize: Review performance, test, and refine
We’ll confirm exact steps and timelines after your strategy call.
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Every project is custom to your goals, timeline, and how much implementation support you need. On our strategy call, I’ll walk through recommended options and give you a clear investment range before you commit to anything.
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Strategy sprints (like a focused content or launch plan) usually take 3–4 weeks. Larger projects that include brand positioning, content strategy, and landing page design usually run 6–10 weeks. If you have a specific launch date, we’ll plan backwards from that.
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Yes. If you’re in the idea or pre-launch stage, we can start with brand positioning, offers, and a simple landing page so you can start building interest and collecting emails before you fully launch.
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That’s my sweet spot, but not my limit. I also work with values-aligned brands (like Burse Construction and Blingz Promo) when there’s a strong story to tell and a clear audience to reach.
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We’ll talk about your brand, where you are now, where you want to go, and what’s getting in the way. I’ll share how I’d approach your project, which services make the most sense, and next steps if we’re a good fit.